Wild Thing by Erich McVey

Landscape, wood, and a fur jacket.

These three elements pieced together a pivotal shoot for Erich McVey. Whenever Erich and Amy talk about this shoot, Amy shares how Erich simply went and did something different. He gave himself freedom to try something new with a model they had come in contact with a few times. The results... game changing. They continued to explain how this brought something new to his brand along with elevating it to another level. As Erich and Amy have described this shoot and what it meant for them, you cannot help but get inspired to allow yourself the room to play creatively. Erich does not look to media content to provide him with inspiration. Instead, he attempts to challenge himself against what he has created before based on this quote by Matty Mullins: "The only person you should try to be better than is the person you were yesterday."

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STORY DETAILS

Photographs by Erich McVey | Model Meredith Adelaide